My story
Myraflores is rooted in Founder + Formulator, Tash Keren's personal journey back to nature. After more than a decade working with leading wellness brands and spreading the benefits of essential oils with publications like Vogue, Elle, and Harper’s Bazaar, she felt called to go deeper and study the art of essential oil and flower essence formulation. This is also when the blue butterfly appeared to guide her back to herself. First it was a symbol appearing everywhere and now it's the heart and spirit of the brand.
What began as blends I handmade to carry nature’s benefits with me, has grown into offerings that support others seeking an all-natural pick-me-up and gentle balance in their daily lives. After all, essential oils are 80x stronger and concentrated than the plants themselves. While flower essences capture the energetic properties or "plant personality," to help us release blocked patterns in our lives. Now that's magic.
Moving away from mass production and machine-made blending, I now handcraft every product myself in The Netherlands. Each blend is an expression of love, inspired by my heritage of Miraflores, Peru, and a reminder of the magic that unfolds when we reconnect with the wisdom of plants.
After many years of blending and making the formulas to support others I began to discover my gift as a nature intuitive, being able to hear the messages of the ingredients I work with through dreams, downloads and client sessions. I currently work as a flower essence therapist to support others on a deeper level alongside growing Myraflores.
"Myraflores is dedicated to my grandmother, Meli's spirit. With many unresolved emotions, I set out on a personal transformation in my late 20's. For so long I had lived outside my cultural upbringing, but when I rediscovered this special gift of cultural identity, I reconnected with the home of my lineage in Miraflores, Peru. From Spanish translated to english Miraflores means, “look at the flowers.”
Myraflores is for all beings who have felt alone and unsupported while experiencing challenging emotions, wanting to go deeper in their own experience of wellness, having been called “too emotional” or ever feeling societal pressures to repress instead of living into their truest nature.
Despite past conditioning it’s time to rediscover strength as the ability to experience and healthily address all emotions. This is the new definition of well-being that I would like to openly reference and integrate into society’s current understanding of wellness.”
Premium quality, organically grown, all natural, cruelty free, vegan and sourced ethically in the EU + UK.